Performance Marketing Specialist
We are looking for a talented digital marketer to join our Performance Marketing team. This role will report to the Performance Marketing Managers and support all aspects of paid acquisition efforts. In addition to ensuring flawless stewardship of campaigns across all media channels [paid social, paid search & programmatic], the Performance Marketing Specialist will also manage all of the other logistics aspects of the campaign process. A desire to learn more about media, data and tech innovation is a must have for future growth in the role.
Your responsibilities:
- Briefing, launching, managing and optimizing new campaigns across all channels (Paid social, Paid search, Programmatic display/video).
- Managing agency relationships and ensuring timely deliverables and strong performance.
- Deliver campaign reporting in partnership with analytics team.
- Managing creative development and localization process for the team.
- Forecasting budgets and monitoring spend and volume pacing.
- Prioritizing initiatives leading to the greatest returns for the company.
- Developing a proactive learning agenda and strategic vision for the team in support of the channel managers.
Your experience:
- 2-4 years of marketing experience in media planning, buying or analytics.
- Experience within Paid Search (would be a strong asset).
- Must be detail-oriented, analytical, and results-driven.
- Extremely data-focused, advanced Excel skills and strong data visualization skills.
- Excellent project management skills and corresponding clear and thorough communication skills: both verbal and written.
- Hands on experience working with Doubleclick and other 3rd party ad serving platforms, QA & trafficking processes.
- Proficiency with multiple analytics and database tools common within a marketing organization (e.g Google Analytics, Google AdWords, Facebook Ads Manager, Tableau).
The must haves:
- A bachelor’s degree in a related field.
- Be of good character.
- A strong work ethic.
- A desire to always improve.
- A curious and open mind.
- A willingness to get your hands dirty.
Before you start working with us, you will be asked to complete a test assignment.